Common Email Faux Pas
This week I received an email from a PR inviting me to feature something in Vogue. I work for Harper’s Bazaar – which they knew. It was an unfortunate copy and paste mistake.
Was this particular communication just not a priority? Surely it must have been. Nobody shifts stock like Kate. Even the most successful brand can’t afford not to capitalise on her patronage.
By the time the confirmation email reached journalists’ inboxes, they’d already verified the information via the hive mind of the internet. Useful as this hive mind is, it’s never as assuredly accurate as official confirmation from the source, nor does it tend to include important details such as price, stockist and whether the item is currently available – all of which readers love to know.
We live in strange times indeed when the fastest people to tag Kate’s clothes aren’t PRs but superfans, whose fan accounts proliferate on social media. Yet here we are.
What Bridget Thinks…
“Not a release as such, but a clever reminder of the artists on Chanel’s books and the editorial content they’re available for. I have no doubt this will inspire contact from journalists, leading to coverage. Often we don’t know without checking which experts your brands work with, so it pays to shout about them.”