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Does it work when brands bypass PRs?

Does it work when brands bypass PRs?

A PR recently asked how I feel about brand founders and figures of interest bypassing their services and bidding for coverage via direct contact. In my Insta inbox it’s a regular occurrence – I’ve had influencers, entertainers, doctors and mumtrepreneurs slide in to share their stories.  

 

What Bridget Thinks…

“Alerts on aesthetic treatments can be dry, so this email does well to communicate info around a new technology with plenty of ideas. It offers treatment reviews, expert commentary and before-and-after imagery – all of which are useful.”

 

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