Don't write it, pitch it
I get countless emails from PRs sharing pre-written tips by an expert / ambassador in a press release format.
Alongside, there’s the offer of using them as quotes, or–often–interviewing the person about the subject.
What Bridget Thinks…
“This is more than just an attention-grabbing subject line. Clearly well researched, while packed with personality, the release gives the reader a proper feel for the serum and its hero ingredient. I like the formatting too, with considered use of emojis, links to imagery and affiliates, and a well-designed image. Nice.”