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Fashion Month

Fashion Month

Fashion month kicked off earlier this week, with New York the first fashion capital to present its A/W 22 collections. I first attended in the 1990’s, back when the Meatpacking district still packed meat and the Apple store was but a twinkle in Steve Jobs’ eye. It may have been an unfashionable opinion, but New York was always one of my favourite fashion weeks. True, some shows lacked lustre, but there was also genuine creativity. It felt sad to learn that several British newspapers aren’t covering it in person this season, even though their reasons – budget constraints, a weak schedule devoid of big names such as Marc Jacobs and Tom Ford – are justified. 

Physical shows might be back on the menu this season, but journalists and PRs alike have to accept that fashion month has changed irrevocably. The pandemic has shown that catwalk shows aren’t the be all and end all: digital presentations can be effective, too – not least because they’re so much more affordable, both for the designers themselves and for publications whose travel budgets have been slashed. The last 22 months have been the toughest ever for the fashion industry. Which makes it all the more important to support it. Here’s to a successful season. 

 

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