Feeling Celebrity Brand Fatigue

“Traditionally, perfume press releases are indulgently flamboyant. They can look like art and read like poetry but the lack of practicality frustrates – we shouldn’t have to reply asking for a price and launch date. Louboutin Beauty has gone the other way here with a short but sweet e-blast. I’d welcome a happy medium, though – a little more descriptive detail alongside the key specs wouldn’t go amiss.”