Feeling celebrity brand fatigue
After last week’s musings on celebrity brand ambassadors, today we’re going to talk about celebs’ own brands – the kind they casually promote alongside their day jobs.
What Bridget Thinks…
“Traditionally, perfume press releases are indulgently flamboyant. They can look like art and read like poetry but the lack of practicality frustrates – we shouldn’t have to reply asking for a price and launch date. Louboutin Beauty has gone the other way here with a short but sweet e-blast. I’d welcome a happy medium, though – a little more descriptive detail alongside the key specs wouldn’t go amiss.”