Home Roxstars Friday Q & A with travel writer Ianthe Butt

Friday Q & A with travel writer Ianthe Butt

Share on email
Share on twitter
Share on linkedin

1. What makes you open an email from a PR?

Something which is clearly tailored for me, and the titles I write for, and not a round-robin.

2. Would you open emails from PR’s you don’t know?

Yes, but much more slowly than those I have an existing relationship with.

3. Do you answer your landline during a working day? 

No!

4. Do you like images within a PR pitch? 

Yes. Images are essential for a lot of the design-led titles I write for. It’s hard for me to pitch most stories without a visual aspect, and renders don’t tend to cut it.

5. When is the best time for you to meet a PR? 

Arrange on case-by-case basis. Once we’ve established there’s an idea which has legs by email/phone then will arrange to meet. As about 70 percent of my time is spent travelling (outside London) I don’t tend to do general catch up meetings.

6. And which day suits the most? 

As above, dependent on travels.

7. What are your top 2 tips for a PR trying to secure coverage? 

Unique story ideas or angles which haven’t been sent out to other journalists – as a freelancer I want to take in fresh ideas which editors and in-house writers have not already received themselves. Ditto individual trips rather than group press trips (which staffers are more likely to attend).

Be available/responsive for press queries. Sounds basic, but it’s amazing how difficult it can be to get information quickly. Freelancers are often commissioned for last-minute and quick turnaround pieces, say to take advantage of a trending topic online, or if a magazine up-pages before press. Make it clear who your clients are, and how to contact you.

8. Are you happy to be contacted via social media / what are the boundaries? 

I use Twitter and Instagram for some information requests so it’s worth keeping an eye on these. In terms of pitching I prefer email. And no social media messaging at the weekends or outside of standard working hours please!

9. Spirulina or Sauvignon? 

Sauvignon. Or, better still, gin. Or that on-the-rise drink that’s about to trend that no one’s heard about yet.

10. Stylist or The Spectator?

Stylist.

Follow Ianthe’s travels on Instagram and Twitter

Subscribe

Tomorrow's Business
Roxstars

Roxhill updates

Click below to choose which updates your receive.


This week, the most viewed press release was from Sauce Communications chosen by Tony Turnbull this is what he thought: "Certain agencies are very good at thinking journalistically, collating and repackaging information from various clients to support a timely story. Sauce Communications know how to send a client round-up! " See press release


post
post

Previous
New Year, Big Change

Roxstars

Next
Why Should I Get Back To You?

post
post

Similar Posts

Other Posts by

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.