Try It


Halloween is coming – with an enthusiasm that almost trumps Christmas, if the number of emails I’ve received from PRs with the word in their title is anything to go by. If you are a journalist with an ardent dislike of Halloween, it’s going to be a very long week, and has probably been a very long month (the first Halloween-themed pitch I received came on 11 June but who’s counting).

Thankfully, I love Halloween, and am here for all the pitches, whether they’re sublime (“Greene King Pubs Give Away Free Drinks to Anyone Dressed Up As Their Signage”), ridiculous (“Top 3 Sex Positions To Get Freaky With This Halloween: industry and expert comment available”) or just plain prosaic (half-term Halloween breaks, Halloween food and drink, Halloween-themed TV). I can’t speak for anyone else, but this is one of the few times of year when I’m willing to embrace sillier, lighthearted content that in other months I would reject.

And never more so than this year, when the ghost of October 31 2020 still looms large in the memory. Remember last Halloween? Sorry, but the three-hour wait (on a Saturday!) for Boris Johnson to announce new Covid restrictions lent the trick-or-treat experience a whole new level of horror that no one ever wants to repeat. Which is all the more reason for Halloween 2021 to be fun and frivolous.

What Laura Thinks…

“For my money, M&S always do the most imaginative selection of themed food, so I devoured this press release about their Halloween offer.”

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