How Should PRs Treat The Oscars?

How should PRs treat the Oscars? If someone wears your brand, the most useful thing you can do is ensure that as detailed yet concise a communication as possible is emailed in good time: certainly by 6am, ideally by 5am, since every news desk will have staff working overnight on content. Otherwise, think creatively. Don’t just look at the red carpet: scour social media for angles, too. Jamie Dornan’s Instagram post, in which he teased his beauty routine (a sheet mask!) was a great hook for affordable beauty products.

The after-parties also generated a wealth of trends, and seemed more relatable than the main event. I am pleased to report that all the alopecia pitches I received were sensitively handled. Will Smith could learn a thing or two.