Learnings from Roxhill’s beauty and the environment webinar
Last week I joined forces with brilliant freelance beauty journalist Becci Vallis to speak on one of Roxhill’s many free(!) webinars, the theme being the beauty industry’s sustainability credentials – and where we can all do better. I’m sharing some key takeaways here.
What Bridget Thinks…
“This demonstrates the lure of TikTok trend stats, especially when aligned with the show everyone’s talking about (Stranger Things, ofc). ‘Searches for 80s perms are up 8600%’; ‘#mullet videos have 6.5billion views on TikTok’ – it’s brilliantly clicky.”