A personal story or a passion. That’s what often makes a brand or business interesting to journalists.
Yes, we love fancy packaging, great new problem-solving technology or luxurious smells and textures. However, the person, their journey, and their background, are even more fascinating.
So, what makes their story interesting?
- Overcoming adversity
- A glimpse into another world
- Staying true to their values
This week I got a great press release from Rebecca Lee Communications. It was about her client, dermatologist Anjali Mahto, and it was entitled was Acne Myths & Misconceptions.
It wasn’t overtly pushing a product, treatment, or place. Instead, it was all about why she does what she does.
“I was that person buying into any advice for sorting out my skin – over washing, food restricting, and all the while feeling “ugly” and “disgusting”. Ultimately it was medical attention that sorted out my skin. If I can even change one person’s mind about myths around acne, then that’s a victory.”
It feels authentic, relatable and real. And us journalists, we want all that. What’s your story?