Let’s get personal

Home RoxStars Let’s get personal

Let's get personal

I understand you can’t consider every journalist’s personal circumstances before you send out a blanket e-mail about a new spa/shop/product, but sometimes it pays to investigate a little. Certain events, such as Valentine’s Day, Mother’s Day, Father’s Day, are loaded with emotion and a certain tact is required when dealing with them. 

 

Sending a journalist who has been open about their miscarriage a press release about a babymoon package is never going to build a good relationship. Nor is pitching a story about Mother’s Day escapes to someone who has just lost their mum. I think it’s worth doing some due diligence. You can do this by looking them up on their social sites and you’ll pretty quickly get a sense of who they are and the life they are living. 

 

I think one of the upsides of Covid has been the closer, more supportive, empathetic relationships with PRs. I have a smaller circle of contacts, but the ones I have run deeper than ever. I really value that connection with the industry friends I have, I care about them and I think they care about me too. 

 

Now, with zero connecting link, what does everyone think of Clubhouse? The invite-only social app that the Guardian is calling a hybrid of conference calls, talkback radio and Houseparty has created a scramble amongst influencers and journalists to get on it. Now I’m signed up (phew) I need to suss out the best way to use it.

What’s your take on it? Answers on a (virtual) postcard please.

What Rosie Thinks…

“Capitalising on the fact that no-one can visit salons, Data Dial are hawking at-home eyebrow queen Nilam Holmes’s advice on how to bulk them up. This release taps into a collective (and ever increasing) malaise about a lack of grooming and includes Nilam’s simple tricks and tips to combat thinning brows. Lovely visuals and concise, clear copy. Bravo.”

We're more than just a database

Sign up now and see how you can distribute winning campaigns every time.

BOOK A DEMO

Subscribe

Tomorrow's Business
Roxstars

Roxhill updates

Click below to choose which updates your receive.

post
post

Previous
Guilt trip

RoxStars

Next
Security Guard or Chatterbox?

post
post

Similar Posts

Other Posts by

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.