Try It

Memory Sticks

Home Roxstars Memory Sticks

In my office at home I have two rather beautiful 1930s aluminium filing cabinets: both rescued from an old garage, and restored in what I’d like to think are a rather fetching shabby-chic way.

In one of them I keep maps, brochures and notebooks from recent journeys and interviews (you never know, as a journalist, when you might have to produce your original notes to verify facts or quotes).

In the other cabinet, I file press releases that could be useful: there’s one drawer devoted to interiors; another to new hotels; another to spas; and another to African camps. And, in the bottom, there is an entire drawer inhabited by memory sticks.

I don’t know why I say “thank you” when someone offers me a memory stick. Yes, they’re light. Yes, they’re small. Yes, they’re portable. But have I ever used one? No. Never. Not once.

Why? For a start, most companies choose to make their memory sticks look on-brand – and, given that they all are trying to be cooler than cool, most sticks don’t even have a name on them. So they are impossible to identify.

Then, there’s the question of storage. I don’t know a single journalist who has a filing system for memory sticks – and know dozens who’ll happily shove them into a box or a drawer. A drawer that, when you do need to write a story, you won’t be anywhere near. You’ll be in a hotel somewhere, or at home, or another country. Probably swearing about the fact you haven’t got the facts to hand.

We journalists love photographs. Love fact sheets. And love PRs who put them all in one place. But, please, could that place be a section marked PRESS on a website? And could the photos be on a reliable server in a format that’s easy to access?

(P.S. If anyone has any bright ideas about what to do with 300 or so memory sticks, do let me know. Each has had just one not-so-loving owner, has no miles on the clock and is currently parked in a dark former-garage drawer.)

Post Author

Lisa Grainger has worked for The Times – from the arts and news desks to The Times Magazine and LUXX – since 1995. When she isn’t working as deputy editor of Luxx, Lisa freelances for publications from Departures and Travel + Leisure to The Times, pens a monthly interview with a leading British craftsman for Walpole, and is sustainability editor at Country & Town House. She has won awards for her travel writing on Africa, and is a regular contributor to panels on conservation and luxury travel. Her compilation of African myths and legends, Stories Gogo Told Me, funds schooling for orphaned girls through the CAMFED charity.


Tomorrow's Business

Roxhill updates

Click below to choose which updates your receive.

What Lisa Thinks... "Who knew – that three-quarters of adults who have booked with Kuoni go on holiday to learn something new? And that they are happier to try new things abroad, rather than at home, as it’s not so embarrassing?! Strange but apparently true.” See press release


Friday Q and A with Charlotte Sinclair


I’m Sorry To Intrude…


Similar Posts

Other Posts by

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.