We all make them, it’s how you deal with them that counts, right? I’ve lost count of the times I’ve had a press release addressed to Linda, Liza or someone else entirely – no, I’m not a man called Mark Well.

The other common error is to read through a personalised email to get to “… and we think it would be perfect for You magazine…” or it might have been Stella/Delicious/somewhere else I don’t work.

It’s a little gripe really, nothing to get too agitated about, but it is a slip in attention which gets a PR noticed for the wrong reasons. Don’t get me wrong, I’ve been guilty of using the wrong name or not noticing a spelling error in time myself or – worst of all – hit ‘reply’ instead of ‘forward’ and shared a disobliging view with the wrong person. Cringe.

This week I got a polite email from a PR apologising for contacting me about the wrong publication – the only problem was that it arrived before the original, incorrect email. It gave me a chuckle, but even in our world of speeded-up, blast-action information transmissions, it might be worth setting up one of those sending-delay settings on an email account to save one’s blushes. (What’s the betting I’ve sent this newsletter in to Roxhill with a mistake somewhere?!)