New Year Inbox-Detox
From sales to self-improvement, January doesn’t bring the most original of subjects to inspire journalists with, so I tip my hat to those of you sharing some inventive ideas this week.
What Bridget Thinks…
“Boutique gym BLOK read the room and responded accordingly with an ‘anti-January challenge’, the concept a dangling carrot in the email’s subject line. Inside, info on the sustainable fitness programme feels very 2022, plus they’ve provided all the info and imagery I’d need to feature it.”