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Not For ‘Resale’

Not for 'resale'

Controlling the fate of PR samples is an ongoing quandary.

Ideally a beauty journalist or influencer would use every product they’re sent. But that’s impossible for obvious reasons (volume, suitability, the state in which they arrive). 

What Bridget Thinks…

“While maintaining an exciting tone, this release packs information, with highlights well formatted to catch the reader’s attention. The quote from the buying director is useful, too, though more (and easily downloadable) imagery would have made it even better.” 

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