Try It

Overlong Press Trips

Home Roxstars Overlong Press Trips

Overlong press trips

A 14-day press-trip itinerary came my way this week. I was privileged to be invited, but two weeks is too long for me to spare.

In this case, that was confounded by the short notice: there’s almost no chance that I’d had such an uninterrupted, commitment-free gap in my immediate calendar. Were I to, I’d be pretty worried about my prospects.

Even if the invite was for yonks ahead, however, I’d still say no. Ultimately, I’ve got a set amount that I look (need) to earn per day. The downside of press trips – individual or group – is that I’m most likely not earning that, unless I can do other bits of work while away. If that’s not the case, then my day rate for all the time spent travelling (plus a day or two after writing the thing) becomes the fee for that eventual feature divided by the number of days. In other words, not very much at all. In other words, press trips are not a time of great prosperity for us freelancers.

(Nor for most staffers, who are forced to take them as annual leave.)

If I can get multiple commissions then that temporary day rate increases, of course. But for a 14-day trip, I estimate I’d have to get about ten commissions to even come close to making said adventure cost-efficient — and that’s unfeasible.

I once did a 16-day jaunt for the Times’ former escorted tours supplement, and — as amazing as it was — regretted it afterwards. Since then, the longest I’ve been away is for ten days. Seven to ten is about right: for eco reasons, I’d rather get more commissions and stay longer, it’s just that there’s a limit in how much time I realistically have to pitch, and simply to how many commissions I’m likely to get.

 

What Richard thinks…

“A nice angle and suitably pithy release — this will likely only earn NIBs unless it’s being repeated — from Finn’s Bethany.” 

We're more than just a database

Sign up now and see how you can distribute winning campaigns every time.

BOOK A DEMO

Subscribe

Tomorrow's Business
Roxstars

Roxhill updates

Click below to choose which updates your receive.

post
post

Previous
Sacrifice Short- Term Financial Gain For Long-Term

Roxstars

Next
Celebrity and Lifestyle Content

post
post

Similar Posts

Other Posts by

Get started with Roxhill's PR and Media Database today

Discover the future of PR – easy, powerful, precise. Try Roxhill and start building rewarding connections with the world’s media today!

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.