It figures; we’re making up for lost time. But will I be filing my next newsletter from the iconic Beverly Hills Hotel (as spotted on an itinerary)? Sadly not.
Boringly I’m declining many more than accepting, which has made me consider the real reasons why some destination press trips aren’t suitable, even when they’re really appealing.
– RELEVANCE: The glory days of going on a jolly because it sounds nice and to show face are gone. We need story potential, and ideally access to talent/pros.
– TIME OOO: Often editors can’t afford to lose key members of streamlined teams, especially when there are daily targets to meet.
– WHAT THE BUSINESS GAINS: If the trip’s not of direct editorial value, is it bolstering a key relationship?
– DIARY CLASHES: Obviously, accepting multiple invites at once is impossible. But in addition to trips and writing copy we have other work commitments, such as contributing to webinars/panels/podcasts, which are often unmoveable.
– PERSONAL RESPONSIBILITIES: Childcare considerations are huge for me and even if I could afford a live-in nanny (v. Beverly Hills Hotel guest – no?), the mum guilt of being away regularly would cost more.
Anyway, I suspect the influx of exciting invites is not the new normal, rather a case of busses all coming at once. Regardless, I hope these considerations are insightful.
In your shoes when planning a press trip, I’d try and offer as much notice as possible, make the formats content-rich, agree on coverage angles beforehand, and keep them short but sweet.