It figures; we’re making up for lost time. But will I be filing my next newsletter from the iconic Beverly Hills Hotel (as spotted on an itinerary)? Sadly not.

Boringly I’m declining many more than accepting, which has made me consider the real reasons why some destination press trips aren’t suitable, even when they’re really appealing.

Anyway, I suspect the influx of exciting invites is not the new normal, rather a case of busses all coming at once. Regardless, I hope these considerations are insightful. 

In your shoes when planning a press trip, I’d try and offer as much notice as possible, make the formats content-rich, agree on coverage angles beforehand, and keep them short but sweet.