Pink Pink Pink

It’s been quite the week for pink. And it’s not even Friday yet. Who knows what will happen between now and then. Perhaps Liz Truss will rock up to No 10 in a head-to-toe, all-pink ensemble from Valentino. For it’s Valentino who is fuelling the trend, on account of an autumn / winter collection that was entirely monotone, that tone being a singularly deep, bright, almost fluorescent pink of a specific hue that somehow manages to diminish all other colours of the spectrum who have the misfortune to appear near it. 

Which is presumably why Carrie Johnston chose a similar shade for for her exit dress, a flowing, backless thing as flashy as the wallpaper with which she trussed up No 10. The eye was drawn to it, which was the point. And then there’s Kate Moss, who chose a softer Millennial pink in the form of a vintage Ossie Clarke dress as she continued to promote her wellness range. This pink was equally impactful but it conveyed a different message, and looked pretty rather than punchy. 

After the hype of Barbie pink, you might imagine people are bored of the colour, but I’d disagree. When stylish – or even just high profile – people wear pink, it will always fuel interest, and if I was a PR, I’d be poised to push any pink merch that I had – with prices, in high enough resolution that it can be ready to go at short notice.