Home Roxstars Politeness Pays

Politeness Pays

Share on email
Share on twitter
Share on linkedin

We’re all busy right? And when that e-mail comes through asking about a brand that is no longer your client, it’s mighty tempting to just ignore it.

After all maybe they still haven’t paid their last invoice. Maybe they demanded weekly five-hour update calls that caused you to lose the will to live. Or ate with their mouth open. The reasons (and excuses) are endless

A few weeks ago I e-mailed a PR about covering a hotel for The Telegraph (La Folie Douce and it was Lynsey at Heaven Publicity).

I got an e-mail straight back from her saying they were not a client, but here were the contact details of the in house PR.This opened up a conversation between us.

Lynsey then pitched some of her clients. Which were right for the story and so which will result for a chunk of coverage.

(The PR for La Folie Douce never did get back to me. My ego likes to think my e-mail must have been stopped by a firewall or similar).

So I guess I’m saying politeness often pays.

I realise that as a journalist whose inbox often overwhelms her, and therefore fails to get back to people, this advice is somewhat (okay totally) hypocritical.

Which brings us on to a whole new subject. How do you deal with a journalist that doesn’t reply?

That’s next weeks subject…

Subscribe

Tomorrow's Business
Roxstars

Roxhill updates

Click below to choose which updates your receive.


What Rosie Thinks... "This release is packed full of stories. There are shocking research statistics (42% of Brits don’t eat a single piece of fibre-rich fruit or veg each day) and important health information (28% of bowel cancer cases in the UK are caused by eating too little fibre). There is a celebrity angle (Davina McCall has been recruited to help spread the message). The brand’s (Ryvita) connection feels authentic rather than mercenary."

See press release


post
post

Previous
Recipe Hit List

Roxstars

Next
Are You Consulting Me?

post
post

Similar Posts

Other Posts by

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.