Quote Me Happy

Home Roxstars Quote Me Happy

One of the standard pieces of advice to young journalists trying to find their voice is to “write as you speak”. Imagine you are telling your story to a friend and simply transcribe it on to the page.

I like to think that’s not all there is to good writing, but it certainly helps you to connect with your readers, which is really the whole point.

It’s not as easy as it sounds, though, especially as computers allow you to endlessly go back and “improve” what you’ve just written. If you’re not careful, you end up knocking the life out of it. producing a more formalised style which does not convey your meaning in the same succinct and immediate manner.

This over-editing syndrome is never easier to spot than in direct quotes. Jamie’s recent restaurant woes brought a flurry of off-the-shelf comment from experts hoping to grab a few column inches, but most said things like: “Oliver is paying the price for his continued failure to bring value for money to the mid-market dining sector”, which was was never going to fly because a) no one speaks like that, and b) BORING!

So if you are going to include quotes in a press release, try to make it a bit more interesting, but at the very least make it sound like something someone actually said, and the not the result of five revisions by the legal department.


Tomorrow's Business

Roxhill updates

Click below to choose which updates your receive.

What Tony Thinks... "Never happier than when laughing at all the ludicrous diets and exercise fads people have committed to over the years, so thank you to Gingercomms for brightening my day with a poll of the worst 40." See press release


A Headline Act


Rosie Green is dotting the i’s…!


Similar Posts

Other Posts by

Get started with Roxhill's PR and Media Database today

Discover the future of PR – easy, powerful, precise. Try Roxhill and start building rewarding connections with the world’s media today!

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.