Home Roxstars Raising The Tone

Raising The Tone

Share on email
Share on twitter
Share on linkedin

When reality changes so fast it’s almost impossible to strike the right note.

The emails I get now divide into two groups. There are those that begin by saying “Strange times, hope you are bearing up” and those that ignore the virus entirely and try to pretend it’s business as usual.

You are damned either way, to be honest. The first sounds totally inadequate in the face of the global catastrophe we are facing, as if making light of it, and the second sounds blinkered and naïve. How do you expect me to give a damn about your new range of Easter eggs. Have you not seen the devastation out there?

Like I say, you can’t win.

A week from now, though? My guess is we are going to have to try to adapt to the new reality. To try to continue life as best we can. It might even be pleasantly uplifting to strike a breezy tone.

Until then, let me show you just how wrong you can get it. Next Saturday we will be running a restaurant review by Giles Coren in which he jokes about stockpiling bottarga and asking if restaurants still exist. When it went to press early last week, it seemed OK still to be light-hearted.

It just shows that time can make fools of all of us.

Subscribe

Tomorrow's Business
Roxstars

Roxhill updates

Click below to choose which updates your receive.



post
post

Previous
PR In The Time Of Coronavirus

Roxstars

Next
You don’t know what you’ve got till it’s...

post
post

Similar Posts

Other Posts by

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.