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Reigning Things In

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Reigning Things In

Last week I went on a gorgeous press trip with Boots’s beauty department, where they presented the retailer’s 2022 trend report. One theme centred on the demand for affordable beauty, given that we’re collectively feeling the pinch. (Contradictory, I know, as we sat in a fancy hotel eating polenta cake and drinking picantes.) 


What Bridget Thinks…

“Here’s a great example of a clinic sharing their own data in an insightful way. Sure, it may not be nationally representative, but a top plastic surgeon revealing that male eyelid surgeries have doubled, and that arm lipo procedures are rising – plus the techniques he uses when performing them – is definitely of interest to beauty press.”

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