Remember Who Your Audience Is

Home Roxstars Remember Who Your Audience Is

At a hotel at which I stayed recently (which shall remain nameless), there was a huge song and dance about the arrival of a well-known chef, who was, they hoped, going to be a huge draw for guests.

He’d worked all over the world, gained plaudits for his particular style of cooking and was fast becoming a name. I know that not only because I was given his biography, told a great deal about his signature dishes, and was booked into his restaurant, but because I’d eaten his food in several other countries.

While his food was undoubtedly good – and his restaurant will be a draw for the locals who live in the city and have not had the fortune to try it elsewhere – for a foreign journalist visiting the hotel, it was far from the highlight.

Rather than eating again in the celebrity chef’s restaurant during my stay, I opted to go to the hotel’s smaller, more local eatery and, to the PR’s slight amazement, ask for an interview with that chef.

I learnt all sorts of things from him: about ingredients I knew nothing about, new styles of cooking, farming in the area, mixing herbs in new ways. It was a highlight of my stay in the hotel because it was grounded in its culture. I felt like I’d travelled when I had eaten his food.

It might be worth remembering as a PR to think about your audience when setting up interviews. While a well-known, international chef will be a hit with local press, who’ve never sampled his/her food or had a chance to talk to them, international writers will probably want to find out about the cuisine of the area: to discover local dishes/ingredients/traditions that make it worth visiting.

It’s not to learn about fish and chips that we go to Mexico. But introduce us to a local chef who will teach us how to make the best salsa, or will tell us what their grandmother adds to guacamole to give it a little bite, or will take us to a local farm to show us how blue corn is grown and we’ll be very happy travel writers indeed.


The Gift Of Compostable Repackaging


It’s A Dog’s Life


Similar Posts

Other Posts by

Get started with Roxhill's PR and Media Database today

Discover the future of PR – easy, powerful, precise. Try Roxhill and start building rewarding connections with the world’s media today!

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.