Say, What!

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Occasionally, just for the rush of FOMO, I open one of the emails informing me about some new customised vegan well-being programme at a luxury hotel on a Greek island, which a helpful/optimistic/stubborn PR sends to me, even though I’m never going to go or write about it because I AM NOT A TRAVEL JOURNALIST.

It can be a nice distraction on a low-key Tuesday morning.

Most of the time however I’m quite correctly sent emails about fashion, jewellery, photography and cultural events – all within my area.

But even these emails can be wildly off the mark. This week a PR sent me info on a new brand, suggesting I include a piece from the collection in any ‘upcoming shoots or celebrity dressing’ I’m planning.

Well, I’m not planning either of the above because I’m not a stylist and never have been. I write about fashion rather than shoot the visuals, so this kind of winds me up.

It’s not my ego asking “Don’t they know who I am?” but it does leave me confused.

I mean, a PR should know the difference, right? Is this a case of me being muddled up with someone else? Or are they sending out a blanket email to all fashion press thinking, ah well, that’ll do?

Or is this person just guessing at what a fashion journalist’s job might entail? (Being a stylist, apparently.)

I don’t know but it’s slightly worrying when a PR gets it so wrong. Make sure you and your team know the basics.

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What Kate Thinks... "I love the animation of this invitation. It's contemporary and perfectly in tune with the event values. It immediately makes me want to go running in the hills." See press release


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