Try It
Home Roxstars Shaken and Stirred

Shaken and Stirred

Shaken and stirred

Unless you have been living under a rock under a bigger rock buried deep in a ravine, you will probably be aware that the new Bond film is finally being released this week.

Understandably for a film that has been delayed by more than a year due to script rewrites and COVID, anticipation is high. Very high. Not only shaken and stirred, but with an extra shot of vodka.

If cinemas are banking on the 25th Bond film – Daniel Craig’s last – to fill auditoria and get the tills ker-chinging, then PRs are similarly banking on it to help shift their products. If I had a pound for every Bond-themed press release I’ve received this last month, I’d be richer than Barbara Broccoli.

I don’t object to these pitches, and understand the desire to be newsy and relevant. Fashion, watch and drinks brands featured in the film will quite understandably want to trumpet this from the rooftops. But some of the pitches are more tenuous, and seem a little forced – like the betting firms slashing odds on some random celebrity to be the next James Bond, or the aquatic park claiming their octopus (renamed Octopussy, obvs) is a massive Bond fan.

Better to pitch differently than in a manner that seems inauthentic.

What Laura thinks…

“A case in point!!!”

We're more than just a database

Sign up now and see how you can distribute winning campaigns every time.

BOOK A DEMO
post
post

Previous
Pitching for SEO stories

Roxstars

Next
Picking 2022’s hot destinations

post
post

Similar Posts

Other Posts by

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.