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Sometimes A Story Is Worth The Wait

Sometimes a story is worth the wait

Last Saturday I published a cover feature for The Telegraph Magazine on the world’s first octopus farm, and the ethics and fashions around eating the sea creatures. It was a real talking point from both sides of the debate.

The funny thing is, I commissioned the feature a good nine months ago. I sent a brilliant writer, Charlotte Lytton, to Spain to visit the facility but at that point we were not permitted to shoot photographs, which was a problem.

I feel for the PR who arranged the trip as, without images, it was always going to be a challenge – but legal constraints meant no photography. At one point it was destined to be in the newspaper with a generic shot of an octopus, but I kept the faith and my team came up with a brilliant solution – a bespoke magazine cover shot that went viral.

What Bridget Thinks…

“Firstly, this lipstick press release includes visual swatches of the range – which is the next best thing to seeing samples IRL. The info conveys the texture, with clear descriptions like “sets to a smooth, matte finish” and claims such as “to last 10 hours”. I love the addition of Google search data relating to those points, giving me more reason to care about them.”

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