The rise of "wedding sprawl"
Marking my ninth wedding anniversary last month, it occurred to me how much the festival of tying the knot has changed since 2014. My partner and I had three wedding events due to our circumstances (we were marrying different religions and family cultures), but while very few guests attended all three smallish dos, it still felt maximalist. Now, I gather, sequel weddings are common.
Not that the actual ceremonies are all we’re celebrating. Other supplementary events can include: the engagement party, the early moon, the stag and hen dos, the welcome party, the rehearsal dinner, the afterparty, the morning-after brunch, the mini-moon, the honeymoon, and the wedding reunion. Plus more I’ve probably missed.
The Atlantic coined this ‘wedding sprawl’, and whether it changes anything about the institution of marriage or not, for us it presents coverage opportunities across fashion, beauty, travel and hospitality like never before.
Beyond the dedicated wedding titles, I see more publications increasingly speaking to the nuances around modern nuptials. From the tech-savvy planning to the memorable takeaways, the sartorial elements to the sustainable strategy – whether traditional or alternative, for brides, grooms, and guests – potential is endless.
Personally, I’d love to receive ideas on bridal beauty trends and day-to-night hair/make-up looks, as well as any specialist spa offerings, and news of exciting events relating to weddings. No doubt you’ll inspire me with much more.
What Bridget thinks…
“Given this year’s theme honoured the late Karl Lagerfeld, trust Chanel to nail a Met Gala press release. Sometimes simple is best, but this incredibly thorough breakdown of all the stars wearing Chanel beauty – alongside imagery, links and extensive quotes – was very much appreciated.”
We're more than just a database
Sign up now for a free trial, and see how you can distribute winning campaigns every time.
