Try It

Target Practice

Home Roxstars Target Practice

Target Practice

I have a new year’s work resolution for 2023. As ever, as a freelancer, I want to find new clients and expand my writing portfolio. Over the next 12 months, however, I’m going to identify one principal target per month and put a good deal of concerted effort into cracking them during the 30-odd days.

it won’t just be endless, demented pitching. Time will be devoted to researching what works for them and what they’ve covered recently; to reading any pitching guidelines or advertising packs that might exist; to confirming that freelance contributors do, indeed, write for them; and identifying who best to contact. The net result will be one or two approaches.

I won’t always be successful, of course — anything close to a 50 per cent success rate would be a brilliant result. But the important thing is to try.

When I give one of my occasional masterclasses at PR agencies, I always stress the importance of being proactive and creative. In either case, the upside isn’t simply the potential of more coverage for you / income for me. It also helps you to grow, exercises the mind, challenges you. Success or not, it should make us feel good.

Which is why I’m saying all this: I urge you to do the same. Pick a desirable publication or writer per month — agencies could even divvy them up among staff — and dedicate a little time each week to generating ideas for them. Personally, I try to ensure that at least half of one weekday is allocated to pitching. It keeps me fresh, and it stops me being lazily avoidant or stuck in a rut. The best way to start a new year.

What Richard Thinks…

“Its punchiness is good, but what really impressed me about this release was the urging of the Morocco-is-open message; not content with the newsiness of Byway’s launch, Kate has added extra angle to her release.  Great job.”

We're more than just a database

Sign up now and see how you can distribute winning campaigns every time.



Tomorrow's Business

Roxhill updates

Click below to choose which updates your receive.


Sparking Friendships and Allegiances


New Year, New Job


Similar Posts

Other Posts by

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.