Lots is being written about post lockdown meet-up anxiety, or “re-entry anxiety” as hypnotherapist Malminder Gill terms it.
We all know that meeting face-to-face is a sure-fire way of establishing a bond with a journalist. A get together that will hopefully lead to a productive relationship, with them delivering on coverage and connections. They will get stories, insight, expert access, and exclusives from you. Plus, and this is not to be underestimated, you get the feel-good hit of social interaction.
However, coupled with any Covid concerns, there is a general disinclination amongst hacks to spend time travelling to meetings. So, it’s harder than ever to get facetime.
Here is my cheat sheet on what makes me want to meet someone:
- A familiar meeting place: somewhere I’ve been before so will not get lost.
- A meeting place that’s easy for me to travel to, and feels a bit luxe/quirky/cool.
- Timing that works for me.
- Knowing our meeting won’t be about the hard sell and that it will be fun and mutually beneficial.
- Plus, it’s always good to know there will be info on new launches and physical products to touch.
What will the journalist thank you for? Firstly, for leaving an over-enthusiastic brand founder off the guest list. Secondly, a wealth of ideas, and thirdly, a change of scene and some good chat.
Hope to see you soon 🙂
“The usual deluge of Oscar releases has been more of a trickle this year so ghd’s stands out. I liked that it was concise and the information easy to extract. Plus, I appreciated the clear direction on what we could and could not say. Visually strong, high on detail and low on waffle.”