The science of sleep
As we surf another heatwave (a more bearable one, mercifully), in flood the hot weather service stories. ‘Ways to melt-proof your make-up’; ‘How to nail heatwave workwear’ – we all know the drill. Another classic, which I’m personally updating this week, is ‘Tips to sleep in the heat’ as while sleep stories generally perform well for women’s lifestyle titles, in my experience they soar when the temperatures do.
What Bridget Thinks…
“DFS has a great heatwave hack here from a sleep pro, plus some interesting stats on sleep from an in-house study. If I was them I’d have offered the expert commentary exclusively to a publication, though. It’s off-putting to think that competitors may share the exact same tip.”