"This Would Be Perfect For Your Series"
In the office last week, a colleague rolled her eyes when reading an email from a PR aloud. “This would be perfect for your series,” she quoted. The presumptuous tone got her goat.
What Bridget Thinks…
“Its opening hook relates to the news that both BoJo and Biden nodded off at COP26, but this CBD brand aligning itself with sleep works hard to keep my interest. Sending a digital journo Google search data is always a smart move, and they share search stats around sleep that are on the up (ergo useful for us to write about). It also includes *sensible* tips from TikTok, which makes a nice change to the same old sleep hygiene tips I’ve read in releases for years.”