"This Would Be Perfect For Your Series"
In the office last week, a colleague rolled her eyes when reading an email from a PR aloud. “This would be perfect for your series,” she quoted. The presumptuous tone got her goat. |
On the one hand, pitching something for a particular franchise demonstrates research of a brand and consideration of its audience, two things an editor always appreciates. On the other hand, telling an editor what’s good for their reader can be immediately off-putting. In the digital world, publications know their audiences inside-out. As members of editorial teams, we can identify exactly what our readers click on, at what time of day and for how long. We know where the readers themselves hail from, their socio-economic status, gender and age. So, naturally, it’s our job to decide whether something is a perfect fit for them – or not. Your best bet is to share enthusiasm for a particular editorial franchise before putting something forward for it that’s a genuinely good fit (as far as your analysis demonstrates). This ticks the right boxes without the pushiness for – hopefully – a win-win situation. As it should be. |
What Bridget Thinks… “Its opening hook relates to the news that both BoJo and Biden nodded off at COP26, but this CBD brand aligning itself with sleep works hard to keep my interest. Sending a digital journo Google search data is always a smart move, and they share search stats around sleep that are on the up (ergo useful for us to write about). It also includes *sensible* tips from TikTok, which makes a nice change to the same old sleep hygiene tips I’ve read in releases for years.” |