Valentine's Day Emails
As schoolgirls, my friends and I had a running joke about how we couldn’t get through the front door for Valentine’s Day cards. Fast forward a twillion years, and I can’t get through my inbox for Valentine’s Day emails. I’ve never had so many. Plus-size PJs. Sexy lingerie. Couples retreats. Personalised jigsaws. Lip-shaped cookies. Free knickers if you buy a bra. A dessert-making kit. Heart-shaped everything; anything that is red or pink. “Make your Valentine’s Day one to remember with the gift of a thousand rose petals,” quoth one. “Whether that’s for a loved one, bestie, or yours truly they’re guaranteed to be blown away.” What was this exotic item, you may ask? A tinned cocktail
While I’m not a big fan of Valentine’s Day, I am a big fan of love. If PRs attached a narrative to their products, I wonder whether they’d get more traction. Everyone talks about the power of storytelling: Valentine’s Day seems to be crying out for more of them, with deeper meaning. Tell me the role your product had in someone’s love story, and you might grab my attention.
What Laura Thinks…