Valentine’s Day Emails

As schoolgirls, my friends and I had a running joke about how we couldn’t get through the front door for Valentine’s Day cards. Fast forward a twillion years, and I can’t get through my inbox for Valentine’s Day emails. I’ve never had so many. Plus-size PJs. Sexy lingerie.  Couples retreats. Personalised jigsaws. Lip-shaped cookies. Free knickers if you buy a bra. A dessert-making kit. Heart-shaped everything; anything that is red or pink. “Make your Valentine’s Day one to remember with the gift of a thousand rose petals,” quoth one. “Whether that’s for a loved one, bestie, or yours truly they’re guaranteed to be blown away.” What was this exotic item, you may ask? A tinned cocktail

While I’m not a big fan of Valentine’s Day, I am a big fan of love. If PRs attached a narrative to their products, I wonder whether they’d get more traction. Everyone talks about the power of storytelling: Valentine’s Day seems to be crying out for more of them, with deeper meaning. Tell me the role your product had in someone’s love story, and you might grab my attention.