What does TikTok virality mean for us?
Last year TikTok shifted the ways in which we talked about fashion and beauty, offering more relatable and unfiltered perspectives of these worlds.
What Bridget Thinks…
“Sometimes it’s the little things that grab our attention. A case in point is the visual shade guide embedded in this press release for new lip liners and lipsticks. To see all the shades within the collection side-by-side comes second to swatching each one on my skin – plus there are detailed descriptions, too. Take note make-up brands.”