What's the meaning
Not to sound bleak – I am in the feelgood game of beauty, after all – but this week I’ve been searching for meaning in the press releases and products coming my way. You see, I’m struck by a recurring theme being mentioned in the industry.
What Bridget Thinks…
“The ‘plastic-free July’ emails are coming in thick and fast but this one stood out. The stat in the subject line gives it the click factor, while inside it offers some practical ways to reduce your plastic waste. I’d avoid using the phrase ‘planet-friendly beauty buys’ though, unless the one you’re promoting can boast compostable packaging, waterless formulas and up-cycled ingredients.”