I pitched an off-the-cuff fashion micro trend idea to a newspaper the other day and then afterwards had that, ugh, why did I do that? feeling, like I’d drunk dialled an ex in the middle of the night.
They still haven’t replied and now I’m feeling ghosted.
Oh well. Freelance life is tough and like an actor or a model, you have to get used to a lot of rejection along the way. I’m not too proud to say that I can get it wrong, but that’s just part of the process. And I think it’s good to pitch a dud sometimes because it always reminds editors that you’re out there. I have noticed that even if an editor doesn’t respond to that particular idea, I usually get a commission from them within a fortnight. I’m serious. It works.
Anyway, my main point was meant to be that it’s useful for us all to remember that not all titles are interested in the minutiae of fashion trends, even on the fashion pages. The Times, Sunday Times Style, they’re your main trend drivers, they love that stuff. The Wednesday Fashion page is probably responsible for most sales of clothing that day – I say this with absolutely no authority or statistical evidence whatsoever. The Financial Times Style section, however, which appears in print in the Life & Arts section in the weekend edition, takes a more aloof and analytical overview of what is going on in fashion.
I really must remember that.