Home Tomorrow's Business A PR problem for the private equity sharks, part II

A PR problem for the private equity sharks, part II

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The Daily Mail is really going for the private equity industry, as we noted yesterday.

 

Good.

 

The paper doesn’t embark on campaigns lightly, it usually has a goal in mind, one that it is fairly sure it can achieve, so that it can later claim victory.

 

What is its specific aim this time? I don’t think we know (apologies if I have missed that bit).

 

We can’t just ban private equity, presumably, and at least some of the time it must be providing investment that otherwise would not exist.

 

The private equity industry could come out and say, collectively, that it promised to try and be nice, but that seems unlikely. (Anyway, who’d believe it?)

 

So perhaps we are looking at a tax shake-up, to make private equity deals less attractive?

 

The Daily Mail & General Trust has its own ventures arm. Would the paper really back higher taxes on such businesses? Strange days indeed, if so.

 

But then you wouldn’t expect a Tory government to spend £60 billion on a furlough scheme to keep tens of millions of people away from work.

 

Nor to decide that borrowing £300 billion a year is the prudent way to proceed.

 

Yesterday, the FT splashed the news that Rishi Sunak plans to block some companies from listing in London on security grounds.

 

A Tory chancellor!

 

If this happens, who can say private equity won’t be next.

 

It needs some good PR.

One in ten hotels in London and the South East could close permanently, warns this from Matthew Richards of Azets.
 

As he points out, that might partly be because hotels are unusually “geared” – they have borrowed to bet.

 

He says:  “If 10% of hotels close, it will have a serious impact on local urban and rural economies given the importance of the sector in terms of employment, investment and the cohesive role hotels play in local communities.”

 

See Press Release

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