Home Tomorrow's Business All they want for Christmas

All they want for Christmas

Share on email
Share on twitter
Share on linkedin

In an act of great mercy, the Evening Standard stops publishing between Christmas and New Year. This is a brilliant management decision.

Other newspapers struggle through, albeit with skeleton staff and lots of pre-written copy.

That copy follows predictable patterns. A review of the year. Predictions for next year. An apology for how bad last year’s share tips were. An explanation of why this year’s will be much better.

There are huge, flak-shaped holes to be filled. One way would be to send everything you’ve got to everyone, indiscriminately.

If it were me, I’d try individual journalists and ask how I could make their Christmas better; how I could help fill those holes with material that won’t go elsewhere.

Unless they are rude by nature — let’s not rule that out — they will at least appreciate the thought.

post
post

Previous
Christmas is ruined. It’s rubbish....

Tomorrow's Business

Next
A Buik shaped hole in City commentary

post
post

Similar Posts

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.