It’s a huge relief that the Rugby World Cup is over, for two main reasons.
1) People called Julian are no longer clogging up my local, having all gone home to cry, hopefully for months on end.
2) People called Jemima are no longer clogging up my inbox with ridiculous attempts to link the game with the funny balls to PR efforts for their clients.
A sample of what I mean:
1. a) A release on what Eddie Jones’s team would have looked like had it been based on the affordability of homes in players’ club towns. Eh?
2. b) A breakdown of the best players based on their Instagram earnings. Owen Farrell is England’s highest Instagram earner, we are told, which probably comes as a great comfort to him at this difficult time.
I think it’s perfectly understandable that marketing firms will try to link events in the news to whatever they were pushing anyway. But perhaps it’s a stunt to be used sparingly.
Some of the efforts pinged my way look a bit desperate. Moreover, since I can’t see that anyone used them, what’s the point?