We’ll start with The Guardian, where the trauma runs deep.

The paper led its coverage today with the headline “American Dread”, and it seems clear the horror it is referencing is mostly its own.

In the wake of the Trump win, the editor sent an email advising traumatised staff to speak to HR and make use of a 24/7 web portal providing “mental health support and virtual wellbeing tools.”

It’s possible to feel sympathy for such folk, while thinking that The Guardian is comical.

Over at The Telegraph Allister Heath notes that the Trump triumph is a disaster for “self-regarding, virtue signalling elites”, like Guardian reporters, he doesn’t quite say.

If Harris had won, Heath would be similarly disturbed but I don’t think Telegraph management would have had to distribute smelling salts and blood thinners across the newsroom.

The Guardian was keen to explain how it will “stand up to Trump”, unabashed by the total irrelevance of its efforts thus far.

JK Rowling has a guess: “Emotive longform pieces from Owen Jones complaining that American taxi drivers aren’t reading enough Judith Butler?”

Tim Shipman at The Sunday Times does concede that part of the problem is journalists failing to talk to anyone who isn’t a journalist.

To go back to The Guardian, it getting cross that other people Just Don’t Listen is impossible to spoof.

What happens to the hack and flak trade now?

Most of it just doubles down and carries on. Does exactly what it was doing before, but more so

For example, if you’re covering the environment beat, as either hack or flak, you won’t be short of material.

Four questions:

1) Is Kamala Harris to blame for losing, or is it just the case that incumbents all over the world are suffering the same fate?

2) Will some large companies soon feel emboldened to drop diversity, equity and inclusion programmes (DEI)?

3) Is this the beginning of the end of the pronouns era?

4) Will anyone under the age of 50 watch, or remotely value mainstream news come next election?

If the answer to 4) is “no”, that opens up commercial questions.

News executives might decide it’s not enough for warring tribes to just retreat to their own corner and tell dwindling audiences more of the same old stuff.

The Guardian isn’t going to pivot right, but it seems quite likely it will decide it needs voices on podcasts and in opinion pieces saying things that will make its traditional consumer base unhappy (they are anyway).

It might also chase the readers who are quitting The Washington Post in anger at Jeff Bezos.

Back in the US, this week Fox News reported a record quarter. It is the most popular US cable channel, something that has pushed the shares up 50% this year.

Meanwhile “liberal” rivals such as MSNBC, and CNN struggle.

Andrew Hayward, ex of CBS, said: “The common news culture is fragmenting and will continue to fragment. Which means no one entity, person, organisation or voice is ever going to dominate again.”

That seems obviously true, and in the UK a serious issue for the BBC.

Culturally, where is it?

It’s not so long since major media groups were conceding that they might have to Go Woke or Go Broke.

That looks like history now. Go right if you want to survive past midnight, might be nearer.

Please send candidates for press release of the day to: Simon.english@roxhillmedia.com