Try It

If you’re going public, why talk only in private?

Home Tomorrow's Business If you’re going public, why talk only in private?

An (increasingly common) oddity today from a company called Avast.

The cyber-security giant unveiled plans to float in London this morning, but wouldn’t talk about itself on-the-record, at least not to me.

Surely, only talking in private on the very day you go public is a bad look?

There’s plenty of obvious questions for Avast to answer. Why is a company headquartered in the Czech Republic floating in London? Why did the chief executive get embroiled in an SEC fraud probe years ago? Why does it take EIGHT banks to handle this float?

It must be better to address these questions head on, on-the-record, in the most straight-forward way possible.

Otherwise the impression left is that you’re embarrassed. That you’ve something to hide.

I don’t know whether the insistence on “background only” talk was Avast’s idea or Finsbury’s advice. Either way, I can’t see why it’s good, from any point of view.

There’s way too much of this off-the-record chat. I think hacks should start resisting. If what you’re saying is true, why can’t you associate yourself with it?

post
post

Previous
Why are media companies bad at briefing the media?

Tomorrow's Business

Next
When hack to flak doesn’t work out

post
post

Similar Posts

Get started with Roxhill's PR and Media Database today

Discover the future of PR – easy, powerful, precise. Try Roxhill and start building rewarding connections with the world’s media today!

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.