In the old days Budgets were fraught affairs at newspapers – everyone regarded them with a source of impending dread.

But there was always a full staff in the office – business hacks needed a very good reason to miss one.

There would also be a team of crack accountants in from PwC, or similar, to go through the small print and point us towards stories we could check with them before they ran.

In this context, the PR people trying to squeeze their client into the paper on some footling matter were just in the way.

That’s changed rather, now newsrooms are at least partially WFH, or, failing that, just much younger than they once were.

Rachel Reeves might be making up her fiscal blackhole for political purposes, but there’s definitely a PR shaped hole at newspapers.

Perhaps you and your experts still can’t compete with what KPMG, EY – the big names – are pumping out, so don’t try too.

There is another way, in niches and crevices that your clients just need a hand to reach.

A piece of data, and a context.

If the bond market has moved notably, how does that compare to bond moves after other budgets?

Is this the biggest move since William Gladstone first envisaged the abolishment of income tax in a 1853 five-hour speech (still a record)?

Is this the most badly received Budget since Norman Lamont’s 1993 effort (he was replaced by Ken Clarke shortly afterwards)?

Does this put experts in mind of James Callaghan’s first Budget of the new Labour government in 1964? How so?

You get the idea – business and political sketch writers are desperate for that sort of cleverness, that show they remember the past and know how it relates to what the Chancellor just said.

Far from wishing you would all go away, now you have live blogging hacks advertising for insights and comments.

They are seeking your wares. Keep them snappy.

A few minor points:

1) Don’t ring during the Budget, we’re supposed to be listening.

2) Don’t be one of the 50 flaks who has no idea the Budget is even happening and calls to discuss the launch of a new AI-powered frisbee. Your name will be sang out loud. Not in a nice way.

Good luck. The game is swimming in your favour.

Please send candidates for press release of the day to: Simon.english@roxhillmedia.com