The impossible PR job

Home Tomorrow's Business The impossible PR job

Who fancies the job as Mike Ashley’s PR man? A few have tried, they come and they go. Some seem to have made genuine progress in getting the Sports Direct boss to behave like the leader of a serious company, but it never lasts.

Before long, he’s throwing up in pub fireplaces, failing to pay his staff the legal minimum wage or starting rows he can’t win with beloved former managers of his football team.

The flak trade would normally see someone like Ashley as a challenge. There’s an opportunity here, they’d say. The only way is up.

I asked a couple of top fire-fighting PRs if they fancied it and both groaned. Life’s too short. The fee could never justify the hassle, was the feeling.

Some people are just beyond PR, they cannot be helped, mostly because they don’t want to be. There’s something refreshing about a business person who couldn’t care less how he is perceived. That does mean that working for him is going to be a short-lived, frustrating affair.


Tomorrow's Business

Roxhill updates

Click below to choose which updates your receive.


When to tell your lawyers to pipe down

Tomorrow's Business

The end of the Conn job


Similar Posts

Get started with Roxhill's PR and Media Database today

Discover the future of PR – easy, powerful, precise. Try Roxhill and start building rewarding connections with the world’s media today!

News & Updates

Subscribe to our newsletters

Tomorrow's Business Roxstars

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.