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The New York Times goes to Nottingham

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The New York Times goes to Nottingham

We’ve noted before that the New York Times’s coverage of the UK is cause for amusement, since its starting point is always that we are a nation on the brink of disaster. Indeed, we’ve been there ever since about World War II.

My favourite was the piece tiled Beyond Porridge and Boiled Mutton, in which the writer was shocked to discover that there are some nice restaurants in London.

Today’s effort shoots past parody into a whole new realm. It is about my home town Nottingham and focusses on the demolition of the Broadmarsh shopping centre, a place hugely improved by becoming a hole in the ground.

The piece itself is fine, well done even, but the premise is hilarious, trying to see the loss of some crappy shops as sign of a wider malaise.

You get to thinking that Brexit won’t appear as a culprit, then, pow, an interviewee “insists he is no fan of the jingoistic nostalgia that has occasionally characterized Britain’s march toward Brexit”.

Brexit may be a bad idea. It has nothing to do with the death of the Broadmarsh, which has been rubbish for my entire life, and widely acknowledged as such.

According to the NYT “in the 1970s, at a time when going shopping became a sort of British religion, the Broadmarsh was a sort of cathedral”.

A really, really, really shite cathedral.

What drove the feted New York Times, the newspaper of record, a bastion of the liberal establishment since 1851, to Nottingham?

I guess the desire of all news organisations to look less London centric, and to get to grips with why the oiks out of town voted to leave the EU.

(My guess: we are not that keen on being patronised.)

That is obviously a good thing in general, and it must have implications for the PR trade. If flaks also become less London obsessed, that’s a result, right?

Still if you’re thinking of setting up a Nottingham office to service its burgeoning high-tech sector, give us a call first, eh?

Press release of the day

The anti-Glazer fan campaign could cost Man Utd sponsors millions, says this from Mediaworks.

We read: “Global brands like Adidas, Chevrolet and Tag Heuer are being dragged into the #NotAPennyMore anti-Glazer fan campaign, which comes off the back of the Glazer’s attempt to become founder members of the failed European Super League.”

This is a really interesting topic. How much sway do fans have really?


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