Home Tomorrow's Business The woke risk to PR

The woke risk to PR

Share on email
Share on twitter
Share on linkedin

The five Ws are the most basic parts of information gathering in journalism: Who, what, when, where and why.

Why is often the most interesting and important, the others are just bare essentials.

A few conversations lately with flaks while trying to collect or check the first four Ws have bordered on the surreal.

A recent development at some very big companies seems to be to decide that people’s age, gender etc is secret.

“We do not feel comfortable releasing that information”, I have been told.

Since those details are nearly always easily checkable anyway, this seems like a losing strategy. If not somewhat laughable.

From the picture I was looking at, the CEO of the big business looked like a 50-something bloke, as indeed he is (extensive inquiries revealed).

Not confirming that just makes him look defensive about his age, or something.

These weren’t scurrilous pieces I was working on, they were soft features written with full co-operation. Easy wins that the flaks were seemingly trying to turn into own goals.

If you are a completely private person then your age, marital status and the rest of it may well be no-one else’s business.

If you are putting yourself forward to appear in newspapers, you plainly are not a completely private person.

Subscribe

Tomorrow's Business
Roxstars

Roxhill updates

Click below to choose which updates your receive.


post
post

Previous
Sell Pret from ice-cream vans

Tomorrow's Business

Next
An RNS masterclass from Next

post
post

Similar Posts

We use cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts. Accept cookie settings by clicking the button.
You can view our Cookie Policy or Privacy Policy.