Dominic O’Connell – Business Presenter, BBC Radio 4’s Today Programme
Dominic presents the business news on the Today Programme from Monday to Thursday, at 06.15am and 07.15am, interviewing chief executives from the UK’s FTSE 100 Index. Dominic also appears regularly on Business Live on BBC World News and the News Channel, on World Service Radio business output, and he also contributes to the online business pages.
Katie Hope – Business Editor, BBC Radio 4’s Today Programme and BBC Business Online
Katie has worked at the BBC for six years and was recently appointed as Business Editor. Katie runs the day to day news coverage for the business section of the website and the BBC’s flagship radio programme Today, deciding on topics and guests.
As with many BBC programmes, there are a few ways you can get your story on Radio 4; the most straightforward being to go via the Business Unit Planning desk. The other option is to pitch your story directly to one of the programmes; this is usually best done through the Radio 4 planning editor.
Radio 4 producers and editors are most interested in stories that are currently on the news agenda; all programmes will be looking for commentators, making this a great PR opportunity.
However, the feedback from producers is that many PRs are not prepared or are too slow to reacting to the day’s events. Having a relevant guest ready and willing to comment on a current news story will put you in good stead with the Radio 4 team.