Using Roxhill’s journalist assistant
Our new Journalist Assistant is designed to help you quickly understand a journalist’s interests and tailor your outreach with precision. It’s your intelligent companion for crafting relevant, targeted, and effective pitches, saving you time and improving your media relations. Learn more about the update here.
How to Access the Journalist Assistant
1. Navigate to the Media Database homepage.
2. Click on any journalist’s profile.
3. Select “View Full Profile.”
4. On this page, you’ll find the Journalist Assistant ready to use.
How It Works
The Journalist Assistant analyses a journalist’s recent work, tone, and themes to give you actionable insights. It can help you:
- Understand what topics and angles they currently cover.
- Prepare spokespeople for media interviews.
- Learn how to best frame your pitch for maximum relevance.
Getting Started
To get a quick overview of what a journalist writes about, check the suggested prompts. These offer ready-made questions such as:
- “What does this journalist typically cover?”
- “Create a briefing doc to help my CEO prepare for an interview”
You can also ask your own questions, the assistant is fully conversational.
Personalising Your Insights
For the most accurate and personalised tips, provide context about your story or press release. For example:
- “I’m pitching a sustainability story about ethical fashion brands, how should I angle it for this journalist?”
The Journalist Assistant will tailor its advice based on both your input and the journalist’s profile, helping you refine your outreach for better results.
Why Use It
This tool gives PR professionals a faster, smarter way to:
- Discover the best fit for your stories.
- Build more authentic relationships with journalists.
- Increase your chances of media coverage by aligning with their current interests.
JOURNALIST ASSISTANT
Frequently Asked Questions
What is the Journalist Assistant?
The Journalist Assistant is a new feature that helps you understand what a journalist writes about, how they approach stories, and how to make your pitch more relevant. It analyses their Roxhill profile to give you relevant answers.
Where can I find the Journalist Assistant?
You can access the Journalist Assistant by:
- Going to the Media Database homepage.
- Clicking on a journalist’s profile.
- Selecting Full Profile.
You’ll see the Journalist Assistant panel on the right-hand side of the page
What kind of questions can I ask it?
You can ask almost anything that helps you prepare for outreach, such as:
- “What topics does this journalist write about?”
- “How should I frame a sustainability story for them?”
- “How does this journalist prefer to be pitched?”
You can also use the suggested prompts as a starting point.
Can I add details about my story for better suggestions?
Yes, if you give the journalist assistant additional context to your work it can tailor the answers for you.
Does the Journalist Assistant replace my own research?
The Journalist Assistant references the data included on the journalist’s profile which is all researched and verified by Roxhill and we’ve rigorously tested the journalist assistant for accuracy. It first looks at the Roxhill profile, but it can also refer to other sources.
However, we recommend you sense check answers with your own experience.
Will the Journalist Assistant share my questions or story ideas?
The Journalist Assistant won’t share any of your questions or story ideas with anyone else.
Can I use the Journalist Assistant on every journalist profile?
The Journalist Assistant will appear on most journalist profiles in the Roxhill database where we have picked up recent content from them. The more data, the more useful the responses from the journalist assistant will be.
In some cases, such as for journalists like managing editors that don’t write articles, we won’t have enough data on someone to make the assistant useful, so it won’t be available on those profiles.
We are working on enriching data these profiles where possible and as we bring in more data, the Journalist Assistant will become available on those profiles over time.
What if I get an unexpected or unclear response?
If the response to your question is unclear, we recommend trying a different way of framing your question.
If the response is unexpected or strange, then please feedback to our support team at support@roxhillmedia.com.
Who can I contact for help?
If you experience any issues or have questions about using the AI Assistant, please contact our support team at support@roxhillmedia.com.