Find out how Hotel Chocolat’s in-house communications team uses Roxhill’s Media Database and Media Monitoring solutions to save hours of admin and build fruitful journalist relationships – and how they tripled YoY coverage for their Father’s Day campaign.
Key features used
- Advanced journalist search
- Pinpoint keyword tracker
- Press release distribution
- Custom media monitoring alerts
Coverage secured through Roxhill:
- Hello!
- Metro UK
- The Independent
- Good Housekeeping
- Daily Mail
The challenge
As a small in-house PR team of two, Hotel Chocolat faced a familiar challenge: too many manual tasks, not enough hours in the day.
From researching journalists to building media lists, sending personalised press releases and tracking coverage across print, digital and broadcast, the workload for each campaign was huge.
With Christmas launches, Father’s Day gift guides, and regional store openings to cover, the Hotel Chocolat team needed a smarter way to manage outreach and track coverage, without losing the personal touch.
How Roxhill helped
1. Targeted journalist outreach
2. Streamlined press release distribution
The team prides themselves on sending personalised press releases to each journalist, instead of blind-copying hundreds of contacts. But, individual emails take a lot of time for a small PR team. Now, ahead of a big campaign, the team can manage and personalise all their outreach in the platform, scheduling sends weeks in advance.
3. Reliable monitoring and real-time alerts
Daily newsletters and twice-daily alerts ensure nothing is missed. Circulation figures are provided for ease of reporting. And Roxhill also catches broadcast mentions that their previous monitoring provider missed.
4. Outstanding customer support
5. Everything in one place
How Roxhill's features help Hotel Chocolat drive PR success
Hotel Chocolat leverage Roxhill’s PR tools to secure top-tier media coverage, execute campaigns, and build long-lasting media relationships.
- Pitch at the right time: using Roxhill’s Pinpoint tool, they see when keywords like “Christmas” and “Father’s Day” trended in previous years to time their pitches perfectly.
- See which journalists move the dial: With Roxhill, they can see exactly which journalists speak about them most and put time and energy into maintaining the most important relationships.
- Track their competitors: Within the media monitoring platform, they can compare how their coverage fares against their key competitive set, and see the difference visually on graphs.
- Press release distribution: They can schedule, personalise and manage press release distribution within the Roxhill platform, saving hours of admin.
The results
Using Roxhill for research, monitoring and evaluation, they increased their Father’s Day campaign coverage from 17 total pieces in 2024 to 59 in 2025, a 247% increase.
They placed coverage in target print and digital outlets including Good Housekeeping, Hello!, Daily Mail, The Independent, and Metro UK.
In their day-to-day work, Roxhill’s features and all-in-one platform have helped them free up time to focus on the things that matter.
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