Meet the Team

Learn more about the team behind the Roxhill magic.

Learn more about the team that makes Roxhill happen

We’re a team of professionals with experience across the B2B and consumer PR landscape, and national publications, so we know what you need in a database.

Alex Northcott, our CEO, founded the original PR database Gorkana in 2004, sold it in 2010, and returned in 2015 with a desire to better the system.

“We believe clients want accurate journalist information, ideas about who is writing on various topics and a really good service to help you work smarter and faster.”

Alex Northcott
CEO, Roxhill Media

Alex Northcott

CEO

Alex founded Roxhill Media in 2015. He was the founder of Gorkana in 2003 and sold the business to Durrants in 2010, which became the Gorkana Group. Gorkana group was sold to Cision in 2014. He has over 18 years’ experience in the PR industry having worked at Morgan Stanley and JP Morgan.

Visit LinkedIn

Debbie Potts

Director and Head of Client Team

Debbie joined Roxhill in 2016 after a PR career spanning over 25 years, spent in leading consultancies Citigate Dewe Rogerson and Smithfield Consultants (now part of the Edelman Group). At Roxhill Media, she oversees the client management team.

Michael Davies

Sales & Events Director

Michael joined Roxhill Media in 2015. He hosts our business webinars and works on the sales team. He has over 20 years’ of working within the communications industry having worked in agency and at KPMG. In 2006 he joined Gorkana, now part of Cision, to head its corporate PR offering.

Phil Godson

Sales Director

Phil joined Roxhill Media in 2015 and leads Roxhill’s sales team. Prior to this he worked at Gorkana (now part of Cision) and was the UK Sales Director from 2008.

Rob Ingram

Sales Director, US

Rob joined Roxhill Media in 2019 as the Sales Director responsible for the U.S. He has over 25 years of industry experience as a reporter covering the bond markets as well as a PR executive in the financial services and technology sectors. He joined Gorkana in 2007 as US Director and prior to joining Roxhill Media had his own PR agency.

Alessia Horwich

Editorial Director

Alessia is the Editorial Director at Roxhill Media. She leads all our consumer webinars and works with the top newspaper and magazine editors in the UK to help PRs deliver high quality stories and secure excellent coverage. She is also a journalist who has spent the last decade travelling the globe, writing stories for UK national newspapers such as The Sunday Times, where she spent eight years on the travel desk, first as Digital Travel Editor and then Commissioning Editor. She continues to write for titles such as The Telegraph, The i Paper and The Independent.

Roxhill Team Highlight

Sales team

Our Sales team is made up of Roxhill experts, who know exactly how our software can solve whatever problems you might be facing without a reliable media database in your PR tool kit.

Try Roxhill for free!

Get a taster of what Roxhill can do for the way you work. Speak to a member of our Sales Team today, and start a free trial.

Roxhill Meets… Ruth Sunderland, Group Business Editor, The Daily Mail

Tomorrow’s Business – Daily PR newsletter

RoxStars – Daily lifestyle PR newsletter

How To Pitch Like a Pro

Ultimate PR Start-up Guide for PRs

How and What to Pitch to CNBC

Pitch to UK Personal Finance Journalists

The 12 top PR agencies in London and the UK 2024

Meet the Team

Learn more about the team behind the Roxhill magic.

Learn more about the team that makes Roxhill happen