Meet the Team

Learn more about the senior leadership driving Roxhill forward.

GET A QUOTE

Learn more about the team that makes Roxhill happen​

We’re a team of professionals with experience across the B2B and consumer PR landscape, and national publications, so we know what you need in a database.

Alex Northcott, our CEO, founded the original PR database Gorkana in 2004, sold it in 2010, and returned in 2015 with a desire to better the system.

We believe clients want accurate journalist information, ideas about who is writing on various topics and a really good service to help you work smarter and faster. 

 

Alex Northcott
CEO, Roxhill Media 

alex northcott

Alex Northcott

CEO

Alex founded Roxhill Media in 2015, creating a bigger, better, bolder version of his original database, Gorkana. A PR industry veteran with decades of experience in the financial sector at JP Morgan and Morgan Stanley, Alex leads strategy at Roxhill, steering the company towards greater heights.

Debbie Potts

Head of Client Service

Debbie joined Roxhill in 2016 after a PR career spanning over 25 years at leading consultancies Citigate Dewe Rogerson and Smithfield Consultants (now part of the Edelman Group). Debbie oversees the client team for users of Roxhill Media Monitoring.

Nick Payne

Nick Payne

Head of Client Management

Nick joined Roxhill in 2016. Starting out in sales, Nick now leads the client team for the Roxhill Media Database, ensuring all database clients get first-class support. With a background in strategic marketing, Nick brings a wealth of expertise to building and maintaining long-term relationships with clients.

Phil Godson

Phil Godson

Head of Sales

Phil joined Roxhill in 2014 and leads our international sales team.  Prior to this, he worked at Gorkana for 10 years (now part of Cision) as UK Sales Director. Implementing a consultative sales approach, his team sell our media monitoring, media database and spokespeople analysis products to corporate clients and PR agencies.

Rob Ingram

Head of Sales, USA

Rob joined Roxhill Media in 2019 as our Director of Sales for the US. He has over 25 years of industry experience in financial journalism and financial and technology PR. Before joining Roxhill, he was the US Director of Gorkana and had his own PR agency.

Alessia Horwich

Head of Brand

Alessia leads Roxhill’s in-person and online events, bringing in the top newspaper and magazine editors to help PRs build relationships and secure coverage. Before joining Roxhill, Alessia worked in travel journalism, most recently as Commissioning Editor for The Sunday Times travel.

Nick

Nick Thorpe

Head of MENA

With over two decades of global experience in journalism, communications, and media technology, Nick leads our strategic growth across the Middle East and North Africa. Based in Dubai, Nick is excited to connect with PR professionals and journalists across the region to introduce Roxhill’s innovative tools and insights.

Tarquin Henderson

Tarquin Henderson

Head of Insights

With over 30 years’ experience at leading communications and management consultancies, Tarquin now brings his cross-sector expertise to Roxhill heading up the Insights team, taking media analysis beyond the basics to advise clients on business outcomes and strategy.

Roxhill Team Highlight

Luzia Panda, Data and Media Insight Executive, Roxhill Media

Luzia Panda

Data & Media Insight Executive

Luzia’s primary responsibility is to build and enrich the core data of Roxhill and ensure that all data is GDPR compliant. At Roxhill, our UK-based data team researchers take pride in curating some of the most up-to-date and ever-present data to ensure you never miss the mark on your pitches and constantly stay ahead of the crowd. In her free time, Luzia loves to socialise with friends and family – “You can always find me with a frozen strawberry daiquiri in my hand, exercising, spending time with my nieces and nephews as the ‘cool auntie’ or watching a bit of TV!”

Dan Wood, Lead Designer, Roxhill Media

Dan Wood

Lead Designer

Dan is the one responsible for the recent revamp of our PR software. He’s been working in Design & UX for over 11 years, but his Roxhill career began in 2021 when he joined our tech team. He is passionate about creating efficient platforms, seamless user journeys and always looks for ways to improve PRs’ jobs through technology.

Away from Roxhill he can usually be found playing or watching football (primarily following Bury FC), at the races or out rambling – most recently joined by his 8 month old daughter!

Sam Hodgkinson, VP Sales, Roxhill Media

Sam Hodgkinson

VP Sales

Sam started his journey at Roxhill just over 6 years ago. He is usually busy looking after Consumer Sales, reaching out to agencies and in-house teams to help them explore how Roxhill can better their media relations.

When he’s not at work, Sam loves cycling, and walking his new puppy, and can often be found on the south coast in a 1980s campervan!

Pandora Fowles, VP Clients, Roxhill Media

Pandora Fowles

VP Clients

Pandy has been with us at Roxhill for over 6 years. She has a wide range of experience in welcoming, training, managing and renewing clients, and spends her time looking after over 200 consumer and travel sector clients!

She enjoys travelling, being very active, playing netball, swimming and running. She loves spending time with her family, friends and dogs and adores a cheeky Aperol or a large glass of rosé in the sunshine.

Alexander Brown, Data and Media Insight Executive, Roxhill Media

Alexander Brown

Data & Media Insight Executive

Alexander joined in May last year. In fact, you might have met him before as he runs the feedback desk! So whenever anyone presses the help button or emails help@roxhillmedia.com, it’s his job to answer, add or update any profiles from feedback and to pass the larger projects onto the research team.

“I’m a big fan of going for a pint in the local pub with mates, visiting the countless number of museums and galleries in London, and going to a session of Scottish Reeling in the evenings!”

Sales team

Our Sales team is made up of Roxhill experts, who know exactly how our software can solve whatever problems you might be facing without a reliable media database in your PR tool kit.

Try Roxhill for free!

Get a taster of what Roxhill can do for the way you work. Speak to a member of our Sales Team today, and start a free trial. 

GET A QUOTE
Roxhill Media staff photo