Meet the Team

Learn more about the team behind the Roxhill magic.


Learn more about the team that makes Roxhill happen​

We’re a team of professionals with experience across the B2B and consumer PR landscape, and national publications, so we know what you need in a database.

Alex Northcott, our CEO, founded the original PR database Gorkana in 2004, sold it in 2010, and returned in 2015 with a desire to better the system.

We believe clients want accurate journalist information, ideas about who is writing on various topics and a really good service to help you work smarter and faster. 


Alex Northcott
CEO, Roxhill Media 

Alex Northcott

Alex Northcott


Alex founded Roxhill Media in 2015. He was the founder of Gorkana in 2003 and sold the business to Durrants in 2010, which became the Gorkana GroupGorkana group was sold to Cision in 2014. He has over 18 years’ experience in the PR industry having worked at Morgan Stanley and JP Morgan. 

Debbie Potts

Director and Head of Client Team

Debbie joined Roxhill in 2016 after a PR career spanning over 25 years, spent in leading consultancies Citigate Dewe Rogerson and Smithfield Consultants (now part of the Edelman Group). At Roxhill Media, she oversees the client management team.

Michael Davis

Sales & Events Director

Michael joined Roxhill Media in 2015. He hosts our business webinars and works on the sales team. He has over 20 years’ of working within the communications industry having worked in agency and at KPMG. In 2006 he joined Gorkana, now part of Cision, to head its corporate PR offering. 

Phil Godson

Sales Director

Phil joined Roxhill Media in 2015 and leads Roxhill’s sales team. Prior to this he worked at Gorkana (now part of Cision) and was the UK Sales Director from 2008.

Rob Ingram

Sales Director, US

Rob joined Roxhill Media in 2019 as the Sales Director responsible for the U.S. He has over 25 years of industry experience as a reporter covering the bond markets as well as a PR executive in the financial services and technology sectors. He joined Gorkana in 2007 as US Director and prior to joining Roxhill Media had his own PR agency.

Alessia Horwich

Editorial Director 
Alessia is the Editorial Director at Roxhill Media. She leads all our consumer webinars and works with the top newspaper and magazine editors in the UK to help PRs deliver high quality stories and secure excellent coverage. She is also a journalist who has spent the last decade travelling the globe, writing stories for UK national newspapers such as The Sunday Times, where she spent eight years on the travel desk, first as Digital Travel Editor and then Commissioning Editor. She continues to write for titles such as The Telegraph, The i Paper and The Independent.

Roxhill Team Highlight

Luzia Panda

Data & Media Insight Executive

Luzia’s primary responsibility is to build and enrich the core data of Roxhill and ensure that all data is GDPR compliant. At Roxhill, our UK-based data team researchers take pride in curating some of the most up-to-date and ever-present data to ensure you never miss the mark on your pitches and constantly stay ahead of the crowd. In her free time, Luzia loves to socialise with friends and family – “You can always find me with a frozen strawberry daiquiri in my hand, exercising, spending time with my nieces and nephews as the ‘cool auntie’ or watching a bit of TV!”

Dan Wood

Lead Designer

Dan is the one responsible for the recent revamp of our PR software. He’s been working in Design & UX for over 11 years, but his Roxhill career began in 2021 when he joined our tech team. He is passionate about creating efficient platforms, seamless user journeys and always looks for ways to improve PRs’ jobs through technology.

Away from Roxhill he can usually be found playing or watching football (primarily following Bury FC), at the races or out rambling – most recently joined by his 8 month old daughter!

Holly Ewen

Editorial & Events Executive

Holly came to Roxhill in September 2022 and got actively involved in coordinating, running, and setting up our business and consumer events – both online and in-person. You may have seen her at one of our events!

Holly loves the summer, socialising, enjoying the countryside – especially the beach with a BBQ – and being active. You can catch her on the tennis court playing with her friends, followed by a refreshing drink in the sun.

Sam Hodgkinson

VP Clients

Sam started his journey at Roxhill just over 6 years ago. He is usually busy looking after Consumer Sales, reaching out to agencies and in-house teams to help them explore how Roxhill can better their media relations.

When he’s not at work, Sam loves cycling, and walking his new puppy, and can often be found on the south coast in a 1980s campervan!

Pandora Fowles

VP Clients

Pandy has been with us at Roxhill for over 6 years. She has a wide range of experience in welcoming, training, managing and renewing clients, and spends her time looking after over 200 consumer and travel sector clients!

She enjoys travelling, being very active, playing netball, swimming and running. She loves spending time with her family, friends and dogs and adores a cheeky Aperol or a large glass of rosé in the sunshine.

Alexander Brown

Data & Media Insight Executive

Alexander joined in May last year. In fact, you might have met him before as he runs the feedback desk! So whenever anyone presses the help button or emails, it’s his job to answer, add or update any profiles from feedback and to pass the larger projects onto the research team.

“I’m a big fan of going for a pint in the local pub with mates, visiting the countless number of museums and galleries in London, and going to a session of Scottish Reeling in the evenings!”

Sales team

Our Sales team is made up of Roxhill experts, who know exactly how our software can solve whatever problems you might be facing without a reliable media database in your PR tool kit.

Try Roxhill for free!

Get a taster of what Roxhill can do for the way you work. Speak to a member of our Sales Team today, and start a free trial. 


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