Stay ahead of trends by identifying the topics gaining traction in your sector with our analysis tool, Pinpoint.
The dynamic interface shows you keyword mentions across traditional media and socials, in whatever timeline you set.
Whether it’s print or online media, Twitter or Instagram trends, Pinpoint allows you to compare media activity across multiple sources, giving you a comprehensive view of your media landscape.
Segment your results by key dates, or focus on specific sectors, countries, outlets or journalists.
Certain keywords will routinely gain momentum based on certain times of year, holidays, and events.
Adjust the timeline on Pinpoint to track how the keyword has performed over time, and use that knowledge to plan your future releases and campaigns.