Don’t wait until budget day to pitch to Chris Price, Markets Editor at The Telegraph. In this episode, he explains why the real opportunity for PRs is actually in the run-up to the big day, the financial topics his readers...
What does the affluent traveller who has “been everywhere and done everything” want to read about? Hint: it’s not National Pizza Day. We went behind the scenes of the FT Globetrotter, the Financial Times’ stylish city travel section, with Niki...
Still prioritising consumer media over trade titles? Eve Maddock Jones, former editor of Investment Week, explains why trade publications can be a more powerful platform for PRs – from reaching knowledgeable readers to valuing specialist voices and finding more nuanced...
How do books earn a place in Good Housekeeping? Joanne Finney, Books Director, lifts the lid. She shares the genres GH readers love, takes us behind the scenes of the regular monthly slots, and explains why sincere recommendations make the...
In this episode, The Sunday Times’ Helen Davies explains how parenting became a serious focus for the newsroom, why good stories still matter most, and what PRs should keep in mind before pressing send. Episode summary Helen Davies takes us...
How do you get a hotel noticed by one of the most influential travel desks in the UK? In this episode of On The Rox, we’re joined by Rachel Cranshaw, Hotels Editor at The Telegraph, to unpack exactly how their...
How is pitching for TV fundamentally different than pitching for print? In this episode, we’re joined by Sam Rix, Freelance News Producer for ITV News and Good Morning Britain, who explains the components of a perfect TV pitch. Episode summary...
Political Editor Steph Spyro takes us inside the world of Freedom of Information (FOI) requests – a powerful but often underused tool for PR professionals. Steph shares practical advice on how PRs can harness FOIs to create exclusive, data-driven stories...
Welcome to season two of On The Rox! In our first episode, we're asking The Sunday Times Magazine's Liz Edwards how PRs can land one of the longest-running and most beloved profile slots in journalism.
Stacey Smith takes us behind the scenes of the behemoth that is the Good Housekeeping Institute, and tells us why she absolutely adores her job. In this fascinating episode, you’ll find out about the evolution of the Good Housekeeping brand,...
